Semi Permanent Makeup: Definition, Uses & Target Clients

Many of us have heard about this term, or seen the procedure, and just as the name suggests, its meaning wouldn’t be hard to figure out. Another common term the industry uses to refer to the procedure is micropigmentation. But very few people really understand what the whole procedure involves.

Put simply, it’s a cosmetic procedure in which tattoos designed to resemble makeup are applied on the face, eyelids, and lips for different reasons. In this procedure, tiny molecules of a pigment comprising natural iron oxide are placed into the skin’s dermal layer. Such hypoallergenic pigment can stay in the skin for almost five years.

Can anyone walk straight into a clinic and be given a semi permanent makeup without questions? Absolutely not. There’s a couple of things one should put into consideration before trying out the procedure.

For instance, our skins aren’t the same. While some are completely receptive to the procedure, others are not. Makeup colour also matters, not to mention our lifestyle, which plays a big role. Exfoliation, sweating, skin cell rejuvenation rate, exposure to sunlight, are all lifestyle factors that have to be put into consideration.


More often, this procedure is used to transform the following areas:

  • Eyebrows
  • Eyes
  • Lips

The objective usually is to enhance, contour, and add colour and/or depth to a specific area.

permanent makeup

Target Clients

It’s easy to pass this procedure off as a women’s only affair but that won’t be true. Men too seek this treatment for different reasons. Generally, this is what leads many to want to go for the procedure.

permanent eyeliner
  • Need to save time spent applying typical makeups
  • It enhances the beauty of a person by making them look radiant while remaining natural.
  • It’s an alternative procedure to those who are sensitive to makeups and probably encounter allergic reactions as a result of it.
  • It’s great for athletes, swimmers, or fitness enthusiasts who hate dealing with streaky makeup after their activities.
  • It’s a suitable option for people with skin and/or hair conditions such as alopecia or those who have oddly or poorly shaped eyebrows.

As for the procedure itself, different techniques can be applied to achieve the same results. What really matters is your choice of technician. A skilled, qualified, and competent esthetician understands and knows how to apply the techniques involved to give you a desirable result.  That’s why it’s important to invest considerable time in finding a technician whom you have the utmost confidence in and are comfortable with him/her handling the procedure. Don’t forget to take a medical questionnaire as well.